Sep 5, 2013 113 reads by Navneet Kaushal

We often see Google talking about its quality guidelines and importance of adhering to them. In his new video, Matt Cutts has again firmly said that Google takes actions against auto generated search result pages that deliver no value to the searchers.

The video is an answer to the following question:

“What does Google do against sites that have a script that automatically picks up search query and makes a page about it? Ex: you Google [risks of drinking caffeine], end up at a page: “we have no articles for DRINKING CAFFEINE” with lots of ads”.

Matt Cutts agrees that such kind of search results deliver a bad user experience and Google is absolutely willing to take actions against those sites. Cutts tells that Google has guidelines about auto generated pages that add a very little value and has put out in the past specific calls for sites where you search for a product and when you land on the page, you see "Your reviews found for…" that have absolutely no information.

If you are a search engine, you should disallow pretty much all web search results from being crawled anyway because that's auto-generated stuff. Matt Cutts asks users to send a spam report if they see something like that. And if you are webmaster for a site that has search results, make sure that you don't have pages with zero results found. In case you have, go ahead and block those pages because those are not helpful.

Google is willing to take action against such websites because it is the violation of guidelines. So, if you see something like that, feel free to report on webmaster forum, do spam report, or send a tweet to Matt Cutts.

Matt Cutts on Taking Actions Against Auto-generated Pages with No User Value!, 5.0 out of 5 based on 2 ratings
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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