What is Google's standpoint on Advertorials and native advertising is one question that often becomes a topic of discussion amongst webmasters.
Advertorial is a paid editorial like content or story. The advertiser pays certain amount to the publication for publishing the story.
Matt Cutts in his recent video has clarified how Google's take on advertorials and native advertising.
There are several websites which use advertorials as a way to increase their Google search rankings artificially. Cutts said that it is against Google's Webmaster Guidelines to use advertorials and native advertising to pass PageRank to webpages.
Matt has explained that Google treats a link as an editorial vote. If advertisers and webmasters are embedding undisclosed links into paid stories or advertorials, it is against Google's guidelines. He also used a slide to show the guidelines for user advertorial and search engine advertorial disclosure.
The video was to make advertisers and marketers understand that paid links should not pass PageRank. These should appear as nofollow links in Advertorials. Moreover, the story must be labeled as advertisement or sponsored story to clarify to readers that it is a paid story.
Matt also said that Google has seen an increase in the number of webmasters using this technique in the recent months. Google has taken strict action against them and will continue doing so in the future.
Paid links for better ranking impact Google Web Search as well as Google News results. Google has also hinted that it might not only remove paid content from Google News but also remove the news source from Google News index.Matt Cutts on Advertorials and Paid Advertising!,