Apr 9, 2013 113 reads by Navneet Kaushal

Constantly checking the rankings of your newly created website page is a non-income generating activity because a lot of interesting things happen with your content every day. 

Initially, you will see the content ranking well or getting a position in the search engine results, but it might drop after a few weeks. Many SEOs have been looking for an answer to this content ranking puzzle for a long time. Matt Cutts has finally released a video to help you understand what may be happening to the content.

What's in the Video?

Matt Cutts uses the example of an earthquake to explain the concept. When an earthquake hits, it gets a big column on newspapers, remains breaking news for some time, and Internet is flooded with the updates. With time, people get to know a lot about the earthquake, like how much damage it did, monetary loss, number of people died.

The same happens with Google. When your content is awarded with decent ranking at the beginning level, Google is making the best guess on the ranking & position of the content. With time, it gets more information, which most of the times adversely affects the ranking.

If the rankings of your website pages have dropped, it indicates that something needs to be done in a different way.

If you want your questions to be answered on videos, follow Google Webmaster Help Forum on Twitter http://twitter.com/googlewmc.

Matt Cutts on Change in the Page Ranking Over Time!, 5.0 out of 5 based on 1 rating
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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