Jul 23, 2013 114 reads by Navneet Kaushal

Webmasters are well-aware of the adverse effects of duplicate content and Matt Cutts in the recent video has discussed the duplicity issue once again. But, this time, Cutts is talking about content duplicity with regards to the legally required content present in terms & conditions, privacy policy, and disclaimers.

The latest Webmaster video is a response to the question:

How does duplicate copy that’s legally required (i.e. Terms & Conditions across multiple offers) affect performance in search?

Matt Cutts clarified that when it comes to legal content like the one we see in terms & conditions and disclaimers, Google does not count on it. However, if there's keyword stuffing, spamming, or anything that is related to the quality issue, Google might take manual or algorithmic action. Google will not even raise a question of duplicate content for legally required pages, unless it is spammy in nature.

He further added, "Google understands that there are places across the web where legal information, disclaimer, and similar sort of stuff is required. Therefore, if we don't rank that stuff, it will not affect the overall search quality. As long as your disclaimers and terms are not spammy & you follow the Google quality guidelines, there's nothing to worry about".

Cutts also noted that there was a follow-up comment to the question and some people from the financial industry are looking for clarification related to legal content. So, it was essential for Google to clarify the related doubts.

Matt Cutts on Content Duplicity in Disclaimers, Terms & Conditions, and More!, 5.0 out of 5 based on 2 ratings
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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