Matt Cutts Explains How Google Determines the Quality of a Page without Many Links to it!

Jun 3, 2014 | 1,265 views | by Ritu Sharma
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In the recent Webmaster Help video, Google’s head of Search Spam, Matt Cutts, explains how Google determines a page has quality content if there are not many links to it. The question posed was:

“How does Google determine quality content if there aren’t a lot of links to a post?”

Matt says, this takes you back to the way search engines worked before links were used as a ranking factor. In such instances, Google judges the page on the basis of the text on the page. The first word seen on a page would be counted more, compared to the other words on the page. The second time a word is seen it would be counted “a little more, but not a ton more.” The more often the word is seen on the page, it becomes easier for Google to determine the page is about a particular topic. However, it doesn't help to keep repeating a keyword, because after a while Google starts to see it as keyword stuffing and this adversely affects the PageRank.

Google also sees to it whether the page is sitting on a reputable domain or not, to determine the quality of a page without enough links.

According to Matt, if a user types in a phrase for a query for which there are very few results, then Google might return a page even if there are not many links pointing to the page.

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Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently overseas Content Marketing operations of Page Traffic in India.