Matt Cutts Explains New Notifications about Inbound Links!

Jul 30, 2012 | 3,616 views | by Navneet Kaushal
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The past few weeks have seen a lot of discussion about link notifications or link advisories sent by Google. The head of Google’s Web Spam team, Matt Cutts, has explained the new link notifications being sent to webmasters.

Original Link Messages 

Matt wrote that Google sends notifications, if it spots unnatural links pointing to a site (link spamming for a long period). The action in this case required to be taken by webmasters is- “If your site is notified for these unnatural links, we recommend removing as many of the spammy or low-quality links as you possibly can and then submitting a reconsideration request for your site.”

New Link Messages 

These are sent for certain spammy or artificial links. In this case not the entire site, but only those links are discredited by Google. Matt wrote, “The new messages make it clear that we are taking "targeted action on the unnatural links instead of your site as a whole." The new messages also lack the yellow exclamation mark that other messages have, which tries to convey that we're addressing a situation that is not as severe as the previous "we are losing trust in your entire site" messages.”

Pay Attention to these new link messages

Matt wrote that these messages are a clear communication from Google about their ‘distrust’ in some links pointing to the site. These are the ‘artificial links’ that Google distrusts- “widgetbait, paid links, blog spam, guestbook spam, excessive article directory submissions, excessive link exchanges, other types of linkspam, etc.”

There is no need to panic

Matt also said, that these messages are for a heads up and not downright panic. He wrote, “I don't want site owners to panic. We do use this message some of the time for innocent sites where people are pointing hacked anchor text to their site to try to make them rank for queries like [buy viagra].”

Action Plan after getting new link messages

Matt wrote that at the moment new link messages have been sent to some 20,000 domains – which is only a tenth of the usual number of domains contacted monthly. Since Google plans to send these messages retroactively to sites, everyday 10 sites are likely to get the message. Matt wrote, “We recently launched the ability to download backlinks to your site sorted by date. If you get this new link message, you may want to check your most recent links to spot anything unusual going on. If you discover that someone in your company has been doing widgetbait, paid links, or serious linkspam, it's worth cleaning that up and submitting a reconsideration request. We're also looking at some ways to provide more concrete examples to make these messages more actionable and to help narrow down where to look when you get one.”

Read Matt’s full post of examples of widget, paid links here.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Matt Cutts Explains New Notifications about Inbound Links!
4.thumbnail Matt Cutts Explains New Notifications about Inbound Links!