Apr 25, 2013 113 reads by Navneet Kaushal

It is common for marketers and bloggers to have multiple websites. What will happen if these websites are linked to each other?

A similar question was asked to Matt Cutts by a reader. Let's go through the question in details:

“Suppose I have a site that covers fishing overall (A) & I make another fishing site that solely focuses on lure fishing (B). Does linking to A from B violate guidelines? I’ll make sure both have high quality content & I disclose that they’re both owned by me. Kenichi Suzuki, Tokyo, Japan”

Matt Cutts says that linking A to B is not a violation, till the time both the sites are dramatically related and the person on A would be interested in B. However, if you do not have 2 sites but 50, 80, or 100 sites, linking all these sites together would start looking like a link network, which is artificial. 

Citing an example, Cutts said that if you have a car insurance site, there's no point in making another website for cheap car insurance and building up 200 sites on different car insurance related topics. The result would be lack of work on each site and poor quality of content. Moreover, linking all the sites would not make any sense & Google doesn't approve this practice.

So, next time you link a website; make sure that the linked network makes sense to the viewers and refrain yourself from creating a link network of too many sites.

Here’s the link to the video:

More videos: http://www.youtube.com/GoogleWebmasterHelp

Webmaster Central Blog: http://googlewebmastercentral.blogspot.com/

Webmaster Central: http://www.google.com/webmasters/

Matt Cutts on How Google Takes the Two Sites that are Linked Together?, 4.5 out of 5 based on 4 ratings
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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