Matt Cutts on Keeping "No Result" Pages Away from Indexing!

Apr 23, 2013 | 1,631 views | by Navneet Kaushal
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Searchers often come across Facebook "business" pages that were not actually created by the business or yelp.com results without reviews. So how Google detects and removes results from larger sites, when they don't have relevant content to a query? 

Matt Cutts finds the question interesting and takes on it in the Webmaster Help video.

He says that Google in general looks at the value add or if there's some compelling value add, even at the page level. Algorithms are also written to reflect the same guidelines. Matt referred to a blog, he wrote in 2009 "Give Google Feedback on No Results Pages". People didn't like having empty review sites even at that time and the blog post contained a form that could be filled up to report such pages.

He adds, "We know that users get really angry when they are doing search and there's no search result on the page. And that's why we have talked about the issue under our technical guidelines (look at our quality guidelines). Google is willing to trim down these types of search results”.

Matt said that people can either report spam or show up at the forum to talk about such pages. They can still refer to the blog post and fill up the form.

So, next time you come across a no result search page, feel free to report it as spam, talk about it on Google forum, or browse through Matt's 2009 blog post.

Here’s the link to Matt Cutts’ video:

Ask similar questions on the Webmaster Help Forum: http://groups.google.com/a/googleproductforums.com/forum/#!forum/webmasters

More videos: http://www.youtube.com/GoogleWebmasterHelp

Webmaster Central Blog: http://googlewebmastercentral.blogspot.com/

Webmaster Central: http://www.google.com/webmasters/

Matt Cutts on Keeping "No Result" Pages Away from Indexing!, 3.7 out of 5 based on 3 ratings
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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Matt Cutts on Keeping No Result Pages Away from Indexing!
4.thumbnail Matt Cutts on Keeping No Result Pages Away from Indexing!