Nov 21, 2013 113 reads by Navneet Kaushal

Head of Google Search Spam, Matt Cutts in his latest video answer has recommended the use of disavow tool, even if Google hasn't taken a manual action against you.

The question asked was:

“Should webmasters use the disavow tool, even if it is believed that no penalty has been applied? For example, if we believe 'Negative SEO' has been attempted, or spammy sites we have contacted have not removed links.”

Cutts explained the scenarios or cases when the tool can be used without a manual action:

  1. When you have tried removing links but webmaster linking to you will not remove links
  2. There's a probability of you being hit by negative SEO
  3. You don't want to be associated with links pointing to your site
  4. A link bomb attack has occurred and you are afraid that it might hurt your site
  5. You think someone might submit a spam report against you
  6. Your rankings have dropped and you think it has got something to do with a Google algorithm

The primary use of disavow according to Matt is when you or someone you hired did bad SEO. Now when bad links are built to your site and you are unable to get those removed, disavow tool should be used.

Matt Cutts Recommends Using Disavow Tool Even if there is no Manual Action!, 5.0 out of 5 based on 1 rating
Navneet Kaushal
Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic Buzz as one of the well know digital marketing blog.
Navneet Kaushal
Navneet Kaushal
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