Oct 18, 2013 113 reads by Navneet Kaushal

Google's head of search spam Matt Cutts in his latest webmaster video has answered the question, "How can I guest blog without it appearing as if I paid for links"?

Cutts said that when his team reviews a spam report, a clear distinction between organic guest blog and those paying for links appears. Identifying specific differences between organic guest blogging content and spam, Cutts said that the spam content will not match the subject of the blog and will have keyword rich anchor text.

Matt Cutts said that a true blogger is someone who has subject matter expertise and doesn't use heavy amount of keywords in the anchor text. He also said that, "Guest blogging seems like it's the fad of the mouth". But, he suggests that the best guest blogging is when it is done in moderation & is not a full-time job.

At the end, Cutts said that if you are doing guest blogging to drive traffic to your website, you are not doing any good for your site's reputation.

Matt Cutts Recommends Guest Blogging in Moderation!, 5.0 out of 5 based on 1 rating
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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