Feb 20, 2014 114 reads by Navneet Kaushal

Ever wondered what Google search results would be, without backlinks as a ranking tool? According to Matt Cutts, Google's Head of Search Spam, if there was a version of the search engine which declined backlink building as a ranking factor, then the quality of search results would be much worse.

In a recently released Google Webmaster Help Video, Matt Cutts confirms that Google has experimented search without backlinks, but the result which it generated did not match the required standards. Matt admits that although backlinks are highly spammable, but when it comes to rendering quality search results, they are always a big win.

The question posed was:

“Does the big G have a version of the search engine that totally excludes any backlink relevancy? I’m wondering what search would look like and am curious to try it out.”

To this Cutts replied that although Google has played upon the idea internally, but no such version has yet been exposed to the public. When he says that “at least for now, backlink relevance still really helps” what one can figure out is that may be in the near future Google is planning to formulate a new system, which would reduce the dependence on backlinks.

Matt Cutts on “How Relevant Are Backlinks in Google Search Results”?, 5.0 out of 5 based on 2 ratings
Navneet Kaushal
Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic Buzz as one of the well know digital marketing blog.
Navneet Kaushal
Navneet Kaushal
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