Matt Cutts on “How Relevant Are Backlinks in Google Search Results”?

Feb 20, 2014 | 1,222 views | by Navneet Kaushal
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Ever wondered what Google search results would be, without backlinks as a ranking tool? According to Matt Cutts, Google's Head of Search Spam, if there was a version of the search engine which declined backlink building as a ranking factor, then the quality of search results would be much worse.

In a recently released Google Webmaster Help Video, Matt Cutts confirms that Google has experimented search without backlinks, but the result which it generated did not match the required standards. Matt admits that although backlinks are highly spammable, but when it comes to rendering quality search results, they are always a big win.

The question posed was:

“Does the big G have a version of the search engine that totally excludes any backlink relevancy? I’m wondering what search would look like and am curious to try it out.”

To this Cutts replied that although Google has played upon the idea internally, but no such version has yet been exposed to the public. When he says that “at least for now, backlink relevance still really helps” what one can figure out is that may be in the near future Google is planning to formulate a new system, which would reduce the dependence on backlinks.

Matt Cutts on “How Relevant Are Backlinks in Google Search Results”?, 5.0 out of 5 based on 2 ratings
1.thumbnail Matt Cutts on “How Relevant Are Backlinks in Google Search Results”?
Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
1.thumbnail Matt Cutts on “How Relevant Are Backlinks in Google Search Results”?
1.thumbnail Matt Cutts on “How Relevant Are Backlinks in Google Search Results”?