Matt Cutts has released another video covering three major misconceptions in SEO industry including updates, revenue goals, and link building obsession.
Here's what Cutts said all about Search Engine Optimization:
Matt said that one of the biggest misconceptions in the SEO industry is the confusion between algorithmic updates and data refreshes. Further explaining the difference between the two, he said, an algorithm update happens when Google changes its algorithm on how search results are ranked, indexed, and filtered. However, in a data refresh, Google updates the data wherein the algorithm runs. Quoting an example of the recent Penguin update, Matt said that it was an algorithm update and the prior updates were data refreshes.
Cutts also clarified that there's no relation between Panda & Penguin updates with short-term revenue generation goals. People feel that Google releases updates to increase its revenue, which is absolutely false as there's no relation between algorithm and organic search results. Referring to an old earnings report, Panda was listed as the reason for low earnings of Google in future quarters. It was because Panda's goal was to remove low-quality content websites, which monetized mainly on the AdSense revenue. Explaining further, Matt said that Google look at the long term goals and tries to make searchers happy so that they come back and search for more. He said, Google is rarely interesting in setting & acquiring short-term revenue goals.
At the end, Matt discussed on what SEOs spend too much time focusing on. Instead of spending more on link building & search engines, Matt suggested SEOs to focus on social media & areas to spread words about their websites.
While concluding the discussion, Matt said that great sites focused generally on the design and user experience. It was the sole way of making user happy and earning recommendations. He said that Craiglist is a great website but lacks in user experience. And this is the reason why many startups beat the website on the user experience and take over in some niche areas.Matt Cutts Speaks on 3 Misconceptions in the SEO Industry!,