Zac has posted an interesting interview with Matt Cutts on SEO in China at China My Hosting.
Matt pointed out many interesting things with regard to the current trend in search engine optimization. “It’s a common mistake to think that search engines don’t like SEO. The fact is that SEO within Google’s quality guidelines is okay. That includes things like making sure that your site is crawlable, thinking of words that users would use when searching and including them naturally within the content of the site, and doing things like making sure that page titles and urls are descriptive.
What Google (and other search engines) don’t like is when someone tries to cheat or take a short cut to show up higher than they should. When a site violates our quality guidelines, Google calls that spam.”
Stressing on the future of SEO Matt says, “I think personalization and localization are big trends. If we can return different results for the same query because Google knows a little more about you, that may be a really big quality win for users. That will make SEO a little harder, but SEOs who care about long-term value will be quite happy about personalization, because they’ll get visitors who are more interested in their site, and those visitors may convert into buyers.”