Google's Matt Cutts enlightened the audience with an incredible presentation at O'Reilly's web conference. Matt Cutts is widely acclaimed as a titan in the realm of Search Engine Soldiers. He has knocked out more search engine spam sites than any one has even heard of. The 'Spam Killer' spoke about some critical issues regarding Spam. Some of the main points of focus were:
- How Google detects Spam.
- The kinds of technology and systems that are designed to defend against Spam.
- How a Webmaster can defend his website from Spam Attacks.
The 10 minute video is widely considered as the 'Best Ten Minute SEO Video". According to Matt, he had always been looking for an opportunity to clear a misconception that many people had. It was commonly believed that SEO (Search Engine Optimization) was considered as Spam by Google and that Google hated SEO. However, with his 10 minute presentation Matt is quite certain that he has been able to reach out to a lot of people and clear this misconception. Matt Cutts or 'The Spam Killer' as he is more commonly known, has indeed given quite an insight on the world of Spam and how it is being combated by Google.