In the latest Webmaster Help video, Matt Cutts, Google's head of Search Spam disapproves some of the common myths related to search engine optimization. The question posed was:
“What are some of the biggest SEO Myths you see still being repeated (either at conferences, or in blogs, etc)”
To this Matt says that one of the biggest myths about SEO is that if you buy ads, you will rank higher on Google search results. There is also a contrasting view in which people believe that if you do not buy ads, you will rank higher on Google. Matt debunks all these theories saying that Google's aim is to give its users an amazing search experience. It wants to give back better search results to keep users happy so that they keep coming back to Google. According to Matt, happy users are the loyal ones and therefore Google tries its best to keep its users happy.
Matt says that yet another common myth associated with SEO is that Google intentionally brings changes to its algorithm to force people to purchase ads. He says that although it is great if ads are clicked on, but Google would never make a change to its algorithm only to draw people to buy ads. Matt confirms that buying ads is not going to improve or affect your organic rankings in any way.
Apart from this Matt also talks about the myth that you can solve all your problems and make money online by buying a software package or an e-book. He says that several black hat forums sell software packages claiming to help users make lots of money online. Matt clarifies that “If someone had a foolproof way to make money online, they would probably use that way to make money rather than packaging it up in an e-book and selling it to people.” According to Matt the best solution to all these issues is to team up with Google’s objectives of returning back the best search results to users rather than hinging to the black hat tactics.Matt Cutts Turns Down Some of the Most Common Myths Related to SEO!,