Jul 1, 2008 113 reads by Navneet Kaushal

Yahoo! seems to be in a never-ending loop of troubles and misfortunes. A couple of days ago I had mentioned it to my readers that Yahoo! had lost two more high level executives and later on, keeping the upcoming Yahoo! Annual stockholders meeting scheduled for later this year in mind, Yahoo! had announced a major reshuffle in their management structure.

Now according to TechCrunch, the famous magazine website Maxim.com has decided to get rid of Yahoo! to power its search. Instead, Maxim would now be employing the services of Quintura Blender.com and Stuffmagazine.com, which are the two subdivisions of Maxim, will also be switching over to Quintura, thus severing ties with Yahoo! once and for all.

Maxim Digital is owned by the private equity firm Quadrangle Capital Partners. Ironically, this was also the place where the Yahoo's former Chief Operating Office (COO) Dan Rosensweig was working as an operating principal.

One of the most catchy features of Quintura's search interface is a semantic cloud (featured above the search results). Whenever the user clicks on a tag, it refines the search results accordingly.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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