May 25, 2008 115 reads by Navneet Kaushal

Here are all the news, launches, updates or any thing that happened in world of Search Engines. All in a nutshell for you all to enjoy.

Google Content Network Now Officially Open to Third-Party Advertisers- The People's Company!

Google Content Network is accepting third-party advertisements from qualified third party vendors according to Google AdSense Blog. Many of the high-end advertisers at AdWords had been requesting for this service as they work with third parties to create and manage their online campaigns. As stated in the AdSense blog, the proposed third party advertisements will be accepted in English language only, but there are chances that other languages may be added soon.

Tips & Suggestions to Improve 'Image Ranking' in Search Engines!

Optimization of image search is essential as in turn, image searches amount to considerable amount of site traffic. Although image searches have proven beneficial for site traffic, still they remain quite unpredictable as far as user searches are concerned.

Microsoft Live Offers Cash Backs to Consumers! Enough to Increase User Base?

The CashBack service is a collaborative effort between Microsoft, eBay and PayPal and will be offering cash backs to consumers who would perform a search on 'MSN Live Search' and then make a purchase. This move is being contemplated as a Microsoft effort to increase website traffic and better compete with Google. Google on the other hand makes most of its revenue by displaying advertisements in its search results.

Google Offers a Look at Their Search Factory!

The best part of the event was the introduction of Google Health that offers online personal health records to the public. Google entered the field of personal health records in partnership with brand names such as Walgreens, Quest Diagnostics and Longs Drugs and some others. This will sure benefit, as you will not only have a copy of your medical records under your control but also ensure that you get the best possible medical assistance.

Google Finally Gives A Peek Inside the 'Google Search Quality' while ranking sites!

The quality team responsible for the ranking of Google Search Results is called the Search Quality Team. One of the main responsibilities of the Search Quality Team is to ascertain the importance of a web page and decide its relevance towards the user query before displaying the page.

One of the prominent teams working on the Search Quality is the Core Ranking Team. Ranking is essential in the search engine business, as it adds to the proficiency of the search engine and also to the revenues. Understanding of rankings is a complex procedure with very limited room to maneuver. According to Google, its core ranking team has to first understand the web pages regardless of the author, language and purpose of theirs. Another difficult aspect of ranking is the interpretation of the user query, that is often quite short and often off the track. All this has to be done in no more than a few milliseconds, thus making it quite a challenging task.

These are the news, reviews and events that have marked their impact on the Search Engine Industry this week. Sit tight for more news from this ever evolving domain. Have a great weekend!

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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