Apr 3, 2007 113 reads by Navneet Kaushal

Compete has introduced 'Attention metrics'. Compete says, “you can use Compete.com to measure a site’s Attention. Attention fuses engagement (measured by time) and traffic (measured by unique visitors) into a single, more complete picture of a web site’s value.”

Read/Write web takes a closer view of Compete's 'Attention metrics'. 
The reason is that interactive Web page technologies such as Ajax and Flash – not to mention online video – are making simple page views and visits increasingly outdated. With Ajax for example, information on a webpage can be updated without needing to refresh the page. In order to get around these issues, Compete has introduced two specific attention metrics.

Attention: The total time spent on a site as a percentage of the total time spent online by all U.S. internet users
Velocity: The relative change in daily Attention; velocity is used to determine the relative growth of a website compared to other sites

Screenshot of twenty web sites in February ranked by consumer attention via Compete.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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