MediaWhiz , a rapidly growing provider of performance-based online marketing services announced that it has acquired Text Link Ads (TLA). "Lake Capital, a private equity firm that invests in growing services companies, first invested in MediaWhiz in August 2005 and provided additional capital to fund this transaction."
According to Patrick Gavin, president TLA the acquisition will bring exciting and beneficial changes:
"Publishers: by leveraging MediaWhiz’s agency relationships and sales staff we will be able to sell more ad space on your website. We also will be adding the ability to monetize your website in new ways including: CPA offers and CPM display advertising.
Advertisers: TLA will be working with MediaWhiz to offer new ways to drive traffic and sales to your website including: email marketing, CPA offers, CPM display ads and more!"
Jason Cohen, co-president of MediaWhiz said: “We are thrilled to be working with Patrick and his team to bring this new service offering to our thousands of publisher and advertiser relationships, while also being able to cross-sell MediaWhiz’s existing services to TLA’s growing client base.” MediaWhiz co-president Yannick Tessie further stated: “Adding TLA’s recognized expertise in text link advertising is a perfect fit with our strategy of creating one of the broadest platforms of online marketing solutions to meet the diverse needs of our advertisers."