ClickZ is keeping the check of encouraging response to Microsoft's AdCenter platform. The traffic is high but advertisers can see room for more traffic and are getting demanding.
"We're finding the traffic is very good traffic. It's consistently performing in a way that allows us to increase our spend in search," said David Hughes, CEO of The Search Agency. According to Hughes the traffic is still not as high in comparison to other search engines. Adding to it, he reported that clients have noticed 400 percent increase in traffic on their campaigns since AdCenter was launched in full fledged way in May.
With a visible scope of increasing traffic, Microsoft seems to be becoming, search engine marketers favorite. It's the additional enhancement features such as demographic, geographic, and psycho-graphic targeting, which added sophistication, which was very much awaited by marketers, said Hughes. Where big shots like Google and Yahoo!, plans on penalizing marketers for crafting an ad, not meant to be clicked, there Microsoft's targeting permit even the non-targeted audience to be eliminated, so as to increase the ad's performance and preventing the result graph from dropping.