Microsoft adCenter Advertisers Get Demanding

Oct 3, 2006 | 1,678 views | by Navneet Kaushal
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ClickZ  is keeping the check of encouraging response to Microsoft's AdCenter platform. The traffic is high but advertisers can see room for more traffic and are getting demanding.

"We're finding the traffic is very good traffic. It's consistently performing in a way that allows us to increase our spend in search," said David Hughes, CEO of The Search Agency. According to Hughes the traffic is still not as high in comparison to other search engines. Adding to it, he reported that clients have noticed 400 percent increase in traffic on their campaigns since AdCenter was launched in full fledged way in May.

With a visible scope of increasing traffic, Microsoft seems to be becoming, search engine marketers favorite. It's the additional enhancement features such as demographic, geographic, and psycho-graphic targeting, which added sophistication, which was very much awaited by marketers, said Hughes. Where big shots like Google and Yahoo!, plans on penalizing marketers for crafting an ad, not meant to be clicked, there Microsoft's targeting permit even the non-targeted audience to be eliminated, so as to increase the ad's performance and preventing the result graph from dropping. 

4.thumbnail Microsoft adCenter Advertisers Get Demanding

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Microsoft adCenter Advertisers Get Demanding
4.thumbnail Microsoft adCenter Advertisers Get Demanding