As announced by adCenter blog, Microsoft adCenter is now live in the UK. Microsoft adCenter will serve 100% of paid search traffic on Microsoft online properties in the U.K., principally MSN Search and Windows Live Search. Paid search traffic on MSN Search will stop being delivered by Yahoo/Overture completely.
If you already have an adCenter account, you can launch and take advantage of some initially low CPCs by creating Campaigns/Orders relevant to a U.K. audience. Jim Brigden, Managing Director at The Search Works says, "Our trial of Microsoft adCenter has been a great success across a number of campaigns. We've seen very good return on investment compared to other search engines. We've also enjoyed an outstanding level of customer service, making the process of uploading and running adCenter campaigns very smooth."
"We expect Microsoft adCenter to shake up the U.K. search advertising market–people now have a third option from a major online power. We're giving customers improved audience intelligence, increased conversion rates, and great customer service," saya Sharon Baylay, General Manager, Microsoft Online Services Group.