Feb 15, 2008 114 reads by Navneet Kaushal

The adCenter customers today have got notice of an upcoming update to the adCenter Terms and Conditions. There have been several changes to the policy, informs the adCenter Community team:

What are the changes to the adCenter Terms and Conditions?

A new section is being added that empowers the adCenter representatives to help customers manage their accounts more efficiently – with their permission.

Since a lot of customers have expressed, "I wish you could just do this for me," so now such an option would be enabled for them. The terms and conditions expansion will enable Microsoft to provide customers with more valuable service and support when it comes to their campaign performance. Moreover, help save the customer's time when they manage their campaigns.

With the approval of the customers, the adCenter representatives will be able to assist them with their account to help them balance their workload, so they can focus on their business.

When is this change happening?

For anyone who creates a new account on February 21 or thereafter, the updated terms and conditions will be in effect. For existing advertisers, the updated terms and conditions will go into effect 30 days after today's notice, and will be visible in the adCenter user interface on February 21.

Why are these changes being made?

The change to the terms and conditions do not translate to any activity on customer's account unless they solicit and receive advice from adCenter. Furthermore, if a customer would like to participate in the optimization programs, then they can, without having to fill out an additional form as is currently required. The value in this offering is that the customers could potentially receive better clicks and better conversions with assistance from an adCenter representative.

What are the benefits of the changes?

Ideally, with help from an adCenter Representative, the customers could see higher-performing campaigns. They can also learn optimization tricks, bidding strategies, and gain editorial guidance. This assistance will also potentially save them time by helping with their campaign management.

Where can customers view the T&Cs?

When customers are signed into the adCenter user interface, they need to click the "Advertiser Terms and Conditions" link in the bottom left-hand corner.

If customers don't want an adCenter Representative accessing or modifying their campaigns, how can they opt-out of this service?

The customers don't have to opt-out; the service requires them to give permission for any changes to happen.

What about customers outside the U.S.? When will their Microsoft adCenter Agreement be updated?

At present Microsoft is working with their legal departments in the Canada, Singapore, France, and U.K. markets to update their terms and conditions as soon as possible. And they hope to have this completed by end of May.

It appears that the adCenter is trying to perk up its services pretty fast, there have been quite a few releases recently, see: Microsoft Gatineau Analytics (Beta) Opens To International Users! and Microsoft adCenter Labs Unveils Digital Advertising Innovations!. While the changes if they help the users are always welcome but a customer was surprised by adCenter yesterday. Anyways, if you are a customer you might find the following advice from adCenter helpful, see: AdCenter: 4 Fruitful Tips To Maximize ROI Through Keyword Expansion!.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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