Jun 29, 2010 114 reads by Navneet Kaushal

The upgradation of Microsoft adCentre summer 2010 has been completed with the addition of new advance features. These new features will help the users in managing the overall search and content advertising strategies. Most of these features are the ones requested by the visitors in the adCenter community. These features are designed to get a better insight and performance by being user friendly. Some of the new features are as follows:

  1. Reasons for Disapproval of Ads and Keywords
  2. Now with this new editorial dashboard feature, users will be able to find out the reasons for the disapproval of ads and keywords. In order to fix up the issue and know the exact way, suggestions would be there on how to modify the ad. However, if before creating any campaign, the user familiarizes himself with adCenter Editorial Guidelines, all these disapprovals would be easily avoided.

  3. Inclusion of Performance Dashboard
  4. Now the user can see a performance dashboard on the adCenter homepage, that will provide the summary of the performance of the user's campaign and will help the user to optimize it accordingly. User can view options like spend vs. budget quickly along with the campaign impressions, CTR, clicks, conversions and average CPC. To get information on optimization by specific key performance indicators, user can visit SEM Intermediate Series of posts.

  5. Expansion Of The Date Range For Reports
  6. Talking about this feature, here the date range has been expanded, which was 90-days for the reports, to allow for year, on the demand of our community visitors. Visit Justin Vanning’s post, to know more Help Improve Your adCenter Campaign Performance with adCenter Reports.

  7. Special Feature To Locate Time And Zone
  8. With this new feature, user can now schedule his reports in the same time zone suiting the user's location by selecting the hour of the day and selecting the time zone. Besides this, by using the targeting feature in adCenter, the user can keep a track over the reports.

  9. Better Import
  10. The new enhanced import wizard will help the user by guiding step-by-step, whenever the user import the campaign data from other search engines. To know more visit and use adCenter Desktop.

  11. Expansion In Reach For Content Ads
  12. With this, now the advertisers are able to expand their reach as they can now place text ads next to relevant content on websites in the Microsoft Media Network. To know more on crucial campaign planning visit Microsoft Advertising Intelligence.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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