The upgradation of Microsoft adCentre summer 2010 has been completed with the addition of new advance features. These new features will help the users in managing the overall search and content advertising strategies. Most of these features are the ones requested by the visitors in the adCenter community. These features are designed to get a better insight and performance by being user friendly. Some of the new features are as follows:
- Reasons for Disapproval of Ads and Keywords
- Inclusion of Performance Dashboard
- Expansion Of The Date Range For Reports
- Special Feature To Locate Time And Zone
- Better Import
- Expansion In Reach For Content Ads
Now with this new editorial dashboard feature, users will be able to find out the reasons for the disapproval of ads and keywords. In order to fix up the issue and know the exact way, suggestions would be there on how to modify the ad. However, if before creating any campaign, the user familiarizes himself with adCenter Editorial Guidelines, all these disapprovals would be easily avoided.
Now the user can see a performance dashboard on the adCenter homepage, that will provide the summary of the performance of the user's campaign and will help the user to optimize it accordingly. User can view options like spend vs. budget quickly along with the campaign impressions, CTR, clicks, conversions and average CPC. To get information on optimization by specific key performance indicators, user can visit SEM Intermediate Series of posts.
Talking about this feature, here the date range has been expanded, which was 90-days for the reports, to allow for year, on the demand of our community visitors. Visit Justin VanningÃ¢â‚¬â„¢s post, to know more Help Improve Your adCenter Campaign Performance with adCenter Reports.
With this new feature, user can now schedule his reports in the same time zone suiting the user's location by selecting the hour of the day and selecting the time zone. Besides this, by using the targeting feature in adCenter, the user can keep a track over the reports.
The new enhanced import wizard will help the user by guiding step-by-step, whenever the user import the campaign data from other search engines. To know more visit and use adCenter Desktop.
With this, now the advertisers are able to expand their reach as they can now place text ads next to relevant content on websites in the Microsoft Media Network. To know more on crucial campaign planning visit Microsoft Advertising Intelligence.