Microsoft adCenter's Dynamic Keyword Feature Not Fixed Yet, But An Alternative Exists!

Feb 23, 2008 | 2,383 views | by Navneet Kaushal
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Just like Yahoo's Panama and Google's AdWords, MSN's AdCenter initially allowed the dynamic keyword insertion after they launched the program. However for a couple of years now it's functioning has been far from being perfect. Many people have aired their views about dynamic keywords in URLs for adWords.

Recently, a WebmasterWorld thread asked whether the bug has been fixed for dynamic keyword insertion{keyword:default} in Adcenter or not? While, the answer from the adCenterRep is 'No,' he does suggest a work around for it.

"I understand the importance of having the {keyword:default} working correctly and we are still investigating into this," said the rep. "however we can work around…"

Users can work around it in the following manner:

  • Not to use {param1} as a destination U if using {keyword:default} in ad titles
  • Use static ad titles
  • Use the same syntax for the dynamic insertions throughout the ad (for example,
  • use {param1:default})

While there's no resolution as yet but there sure is an assurance from the rep that everyone will be updated once the matter is fully resolved.

4.thumbnail Microsoft adCenters Dynamic Keyword Feature Not Fixed Yet, But An Alternative Exists!

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Microsoft adCenters Dynamic Keyword Feature Not Fixed Yet, But An Alternative Exists!
4.thumbnail Microsoft adCenters Dynamic Keyword Feature Not Fixed Yet, But An Alternative Exists!