Microsoft has added a new ad rotation feature to adCenter. The functionality is expected to roll out to all advertisers in a couple of weeks. Using the ad rotation feature, advertisers will be able to either rotate the ads by to “optimize for clicks” or “rotate ads more evenly” (irrespective of clicks or conversions).
As Microsoft is quoted, “Your ads will continue to serve based upon the settings you choose without any time restrictions because we acknowledge that different keyword/ad copy combinations need different amounts of time to establish a performance history.”
Presently, Google AdWords allows for ad rotation under these settings:
- Rotate evenly
- Optimize for clicks
- Optimize for conversions
Earlier this year, Google tried to limit the ad rotation feature but the plan was revoked following advertisers uproar over it.Microsoft Adds Ad Rotation Functionality to the adCenter!,