Microsoft Adds Behavioral Targeting Features To adCenter

Sep 7, 2006 | 2,109 views | by Navneet Kaushal
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According to a latest Mediapost report, Microsoft has incorporated behavioral targeting features into the adCenter,
it's paid search program.With this new service advertisers will now be able to show their pay-per-click ads to the potential purchasers. In order to stand apart from Yahoo's Search Marketing product as well as Google's AdWords product, Microsoft has reportedly broken down Internet surfers into 18 audience segments. These audience segments include movie watchers, mobile users, gamers, Internet power users, parents, new/expecting moms, travel searchers, auto buyers and so on.

1.thumbnail Microsoft Adds Behavioral Targeting Features To adCenter
Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
1.thumbnail Microsoft Adds Behavioral Targeting Features To adCenter
1.thumbnail Microsoft Adds Behavioral Targeting Features To adCenter