Microsoft Aiming For A Bigger Share Of Online Advertising

Jul 28, 2007 | 3,293 views | by Navneet Kaushal
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As seen on the 2007 Microsoft's Financial Analysts Meeting it is clear Microsoft is now aiming for a bigger share of online advertising

2 Microsoft Aiming For A Bigger Share Of Online AdvertisingAt the meeting, Kevin Johnson, the president of the Microsoft Platforms and Services Division said the software company was aiming for a $40 billion income through advertising while also growing to $80 billion within 3-4 years. "Executives told the audience that they plan to continue investments — including acquisitions, and one more was announced Thursday — to become an advertising company, as Chief Executive Steve Ballmer put it".

"In addition to expanding the audience, Microsoft is trying to build a strong platform for buying and selling ads on its own Web properties and those of third-party publishers."

Just yesterday news broke that Microsoft would be acquiring AdECN, Inc, an advertising exchange platform company. Besides, Microsoft also spent $6 billion on aQuantive.

For more on icrosoft's aim to incease online ad revenue, read MFST Investor Relations.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Microsoft Aiming For A Bigger Share Of Online Advertising
4.thumbnail Microsoft Aiming For A Bigger Share Of Online Advertising