The adCenter blog reported that Microsoft has announced at Search Engine Strategies in London, that the adCenter customers in the UK can now sign up and take the adExcellence exam. In an earlier post, we had covered about this new accreditation program.
The adExcellence is a new source of helpful educational materials which is now available to the marketers. The program is designed especially for the advertisers and offers free training to help the customers become a Microsoft adCenter expert. It is this training that also prepares the advertisers for the Microsoft adExcellence accreditation exam, enabling them to increase their industry recognition and improve the overall ROI.
This announced by Microsoft was made at the Search Engine Strategies (SES) conference that was being held in London, UK. The SES is said be a premier event for search engine marketing & optimization. The conference is organized and hosted by world-renowned search authorities Mike Grehan and Kevin Ryan. And is aimed to help both experts and SEO/SEM newbies to find out about the latest developments and future technologies, and hone their search expertise.