Jun 29, 2008 114 reads by Navneet Kaushal

Microsoft, it seems is adamant on buying out companies, one after another, perhaps to satisfy its crumpled ego. Whatever it may be, Venture Beat has reported that Microsoft has reached a deal to acquire the semantic search engine 'Powerset'. Now whether it is reality or rumor, it is for you readers to decide. As of now, here at PageTraffic, we are only in the speculative mode, till we receive any official word from Microsoft.

However, it would make a lot of sense if this deal gets confirmed, as it seems that no matter what MSN does, it just isn't enough to bring it closer to the search engine competition. MSN even tried to woo users to use 'Live Search' by offering cash backs to them, for almost every purchase they made through the use of Live Search.

As of now Microsoft and Powerset have refused to comment on the issue. However, from past experiences, all I can say is that, if in these situations, you do not get a denial, then more often than not, the deals do get materialized.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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