The Microsoft Advertising Blog reported that Microsoft advertisers are now offered with the option to purchase high quality, premium on-deck display inventory in the Verizon Wireless Ad Network on a Cost Per Click (CPC) or Cost Per Action (CPA) basis.
Yes, Microsoft has recently rolled out a set of new frequency capping options for display media running on the Verizon Wireless Ad Network in order to help advertisers with greater control over their mobile advertising investments. With the new options Verizon Network advertisers will be able to maintain the strictest frequency goals across multiple on-deck browsing sessions, which will further help them maximize campaign reach without being too creative.
Along, Microsoft is all set to manage and optimize Verizon Performance campaigns on an on-going basis, while ensuring that advertisers will continue to get all the powerful demographic ad targeting options from the combination of Microsoft and Verizon Wireless Network. While doing this, Microsoft and Verizon will also take care of the consumer privacy. They are not likely to collect or store any personally identifiable user information with these new mobile products.
In the meanwhile, Microsoft also brings online-grade accountability standards to its Verizon Wireless Ad Network display inventory. Now, advertisers can independently verify the impression delivery and click performance of their campaigns running on the Verizon Wireless Ad Network, as well as they can use third party system tools like Atlas DMT and DoubleClick DART for online campaign monitoring.