Microsoft has launched their Mobile Behavioral Targeting Solution, which means all of the powerful behavioral targeting options, categories and segments that were previously available on their online properties will now be available to buyers of their mobile display inventory.
Mobile behavioral targeting will help the advertisers reduce their advertising waste and refine their ROI of their mobile ad campaigns by targeting the consumers who are interested in various product categories. Popular advertiser categories such as Retail, Technology, Travel, Automotive, Financial Services, Health, Lifestyle and more are available for purchase.
How does Microsoft measure behavior?
Microsoft Behavioral Targeting tracks the behavioral of users by classifying them into different segments using the following data sources:
- PC Web Site visits to various sites across the Microsoft network
- Microsoft network data (i.e. Hotmail newsletters, Xbox subscription data)
- Profile data from Windows Live
- PC Web keyword search behavior from Bing Search
With Microsoft Mobile Behavioral Targeting, your mobile ads are served to the users interested in your desired segments. It helps you reach and increase your campaign's performance. Microsoft protects customers' privacy and adheres to high privacy standards. Their Mobile Behavioral Targeting Solutions do not use personally identifiable information such as name, address or phone number.
If you want to experience better results for online marketing, Microsoft Mobile Behavioral Targeting would be a better option that powers the performance of your ad campaign. For details about Mobile Behavioral Targeting, just check out Mobile Advertising site.