Reuters reported that Microsoft will be using Blinkx technology to power video search within MSN and Live.com. This will be Blinkx technology's one of the biggest deals to date.
"We will be the single biggest video search engine on the Web," Suranga Chandratillake, Blinkx co-founder and chief technology officer, said in an interview.
"Blinkx already powers video search on sites ranging from AOL to ITN, Lycos and Times Online. It also indexes video from the likes of BCC, Fox, MTV, Sky News, Reuters and YouTube and makes and makes videos on those sites searchable on Blinkx or partner sites. To date, the company has indexed more than six million hours of audio, video, and TV programming to make it searchable.
"Instead of a cut of advertising revenue, Microsoft has agreed to pay Blinkx an outright licensing fee based on how much use visitors to Microsoft Web sites make of the Blinkx search system," Chandratillake said.
Blinkx, unlike YouTube, stores search information on videos but not the videos. "It makes for cheaper legal bills," said Chandratillake, referring to copyright issues raised by storing video.
Recommend this story
Navneet Kaushal, CEO PageTraffic is a trusted authority in the search engine marketing industry. He is a featured author at Web Pro News, Search Newz, Website Notes, DevWebPro, SEO Article and Web Help Now among many others.
@pagetraffic
