Microsoft Corp. Agrees To Use Blinkx Technology

Oct 11, 2006 | 1,165 views | by Navneet Kaushal
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Reuters reported that Microsoft will be using Blinkx technology to power video search within MSN and Live.com. This will be Blinkx technology's one of the biggest deals to date.

"We will be the single biggest video search engine on the Web," Suranga Chandratillake, Blinkx co-founder and chief technology officer, said in an interview.

"Blinkx already powers video search on sites ranging from AOL to ITN, Lycos and Times Online. It also indexes video from the likes of BCC, Fox, MTV, Sky News, Reuters and YouTube and makes and makes videos on those sites searchable on Blinkx or partner sites. To date, the company has indexed more than six million hours of audio, video, and TV programming to make it searchable.

"Instead of a cut of advertising revenue, Microsoft has agreed to pay Blinkx an outright licensing fee based on how much use visitors to Microsoft Web sites make of the Blinkx search system," Chandratillake said.

Blinkx, unlike YouTube, stores search information on videos but not the videos. "It makes for cheaper legal bills,"  said Chandratillake, referring to copyright issues raised by storing video.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Microsoft Corp. Agrees To Use Blinkx Technology
4.thumbnail Microsoft Corp. Agrees To Use Blinkx Technology