Microsoft & Google To Serve Ads: DoubleClick Being Courted

Mar 28, 2007 | 1,782 views | by Navneet Kaushal
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Threadwatch reports that DoubleClick, an online advertising firm, is in talks with Microsoft for a sale while Google is planning to launch similar service within months. This hot new area is of serving advertisements even when the company is selling them.

According to a Wall Street Journal report, the New York based company has engaged Morgan Stanley for finding a buyer and exploring stock market listing options too. The company was bought by private-equity firm Hellman & Friedman in 2005 for $1.1 billion and is now quoted at $2 billion.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Microsoft & Google To Serve Ads: DoubleClick Being Courted
4.thumbnail Microsoft & Google To Serve Ads: DoubleClick Being Courted