Threadwatch reports that DoubleClick, an online advertising firm, is in talks with Microsoft for a sale while Google is planning to launch similar service within months. This hot new area is of serving advertisements even when the company is selling them.
According to a Wall Street Journal report, the New York based company has engaged Morgan Stanley for finding a buyer and exploring stock market listing options too. The company was bought by private-equity firm Hellman & Friedman in 2005 for $1.1 billion and is now quoted at $2 billion.
Recommend this story
Navneet Kaushal, CEO PageTraffic is a trusted authority in the search engine marketing industry. He is a featured author at Web Pro News, Search Newz, Promotionworld, Website Notes, DevWebPro, SEO Article and Web Help Now among many others.
Follow Navneet Kaushal on Google +.
@pagetraffic
