May 21, 2008 116 reads by Navneet Kaushal

Microsoft is all set to follow the footsteps of corporate banks that offer 'CashBacks' on Credit Card purchases. The Wall Street Journal reports, that Microsoft is implementing a new service called the 'Live Search Cash Back' . This service is a collaborative effort between Microsoft, eBay and PayPal and will be offering cash backs to consumers that would perform a search on 'MSN Live Search' and then make a purchase. This move is being contemplated as a Microsoft effort to increase website traffic and better compete with Google. Google on the other hand makes most of its revenue by displaying advertisements in its search results.

The announcement for the launch of this service is scheduled to take place in between an annual event that Microsoft organizes for its online advertisers on Wednesday. The details of this new feature will be revealed in a speech by Bill Gates (Microsoft Chairman) and Satya Nadella (Microsoft Senior Vice President)

The new cash-back service is being described as a positive prospect to the consumers as they will be able to search for products online and at the same get good deals on the products too. The cash-back will work by calculating a small percentage of product's price and that amount will be awarded back to the consumer via a cheque, direct bank account deposit or if a user has an account with eBay's PayPal online payment service. Some of the prominent products that would be available on the cash-back offer are running shoes, perfume, Canon Inc. digital cameras, Bulova Corp. watches and Oakley Inc. sunglasses. The site also lists participating vendors including Barnes & Noble Inc. booksellers, Circuit City Stores Inc. and Home Depot Inc.

Microsoft is giving its best shot in just about every field to get a grip with zipping Google. But, everytime Google beats Microsoft and leads the way. Let us see, if this endeavor is any different than the previous ones.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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