Microsoft Makes Live Web Search A Better Experience

Oct 11, 2007 | 5,679 views | by Navneet Kaushal
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The official Live Search blog announces new and improved results in web search. With this, users will have more product information and informed decisions.

Product category Searches: For category searches you will now find popular products within that category. Some of the features are:

  • Average rating and sales price of the product image where you can browse more products on MSN Shopping.
  • Ability to research products you are interested through user reviews, summary of the overall opinion that users have about that product.

In this regard, Microsoft has indexed millions of products and user reviews through a combination of crawling Web sites and obtaining feeds from partner sites.

"Computers and electronics are the most popular categories for product research online and this is where we put a lot of focus for this release. But—because we know people look for other products (like Gucci bags)

and not just Lcd tvs or Mp3 players—we will continue to increase our selection and depth for more categories in the future."

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Specific Product Searches: Say, you are looking for a Nikon d40, LiveSearch will display a quick summary of the product, including a graphical summary of user opinions (called “User reviews at a glance”). Within weeks, there will be more additions to this feature.

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Microsoft has made a lot of efforts to ensure that product name variations trigger the relevant product results. For example, as of this posting “Canon Rebel XT” doesn’t trigger a product, but Canon Rebel XTi does.

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"Clicking on a product with ratings takes you to a detailed product summary page. This page enables you to visually explore user opinions on various aspects of the product (quality, ease of use, etc) and filter them by both positive and negative opinions."

This is great step taken by Microsoft to improve the overall user experience while also improving its quality of search. For more examples, see Microsoft Zune, Palm Treo 650, Sony Ericsson k750i, Canon eos 5d, AT&T 8525 and Sony Cyber-shot DSC-T100.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
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4.thumbnail Microsoft Makes Live Web Search A Better Experience