Nov 11, 2008 113 reads by Navneet Kaushal

Microsoft is going strong with its strategy to craft search shares by gaining more number of distribution partners.
In order to continue with this strategy, Microsoft has signed a deal with Sun Microsystems Inc., where it is offering its MSN Toolbar to anyone who downloads Java.

According to the press release,

“This agreement with Sun Microsystems is another important milestone in our strategy to secure broad-scale distribution for our search offering, enabling millions more people to experience the benefits of Live Search,” said Yusuf Mehdi, senior vice president of the Online Audience Business at Microsoft. “With the vast array of Java software-based Web applications that are downloaded every month, this deal will expose Live Search to millions more Internet users and drive increased volume for our search advertisers.”

Those who will install Java for the first time for their Internet Explorer will get an offer to download the toolbar along with an option of making Live Search as their default browser.

Nothing will get installed automatically— only if a user gives the OK.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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