Microsoft Offers Paid Display Ad Upgrade to Free Classifieds

Sep 20, 2006 | 1,099 views | by Navneet Kaushal
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Microsoft's Windows Live Expo classifieds service will now make paid display ads more accessible to free classifieds and advertisers. The classified ad technology firm AdMission will enable Live Expo's free classifieds advertisers to pay in order to have items featured in display ads. The advertisers would have to share them with others selling similar car models or homes nearby.

"Microsoft is going to be the first big rollout of [the Spotlight ads]," said Leif Welch, VP of business development for AdMission. Welch describes the dynamic units as "a hybrid between a typical banner ad for one advertiser that is branding focused and one for multiple advertisers. Rather than being immediately directed to a Web page, you're presented with a qualifying step."

The company provides its classifieds content collection to online newspapers, web directories and classified sites which include Cars.com, Yellowpages.com, WashingtonPost.com, as well as Apartments.com and the New York Times Company's Boston.com and also NYTimes.com.

4.thumbnail Microsoft Offers Paid Display Ad Upgrade to Free Classifieds

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Microsoft Offers Paid Display Ad Upgrade to Free Classifieds
4.thumbnail Microsoft Offers Paid Display Ad Upgrade to Free Classifieds