Microsoft Promotes adCenter

Jun 27, 2006 | 1,845 views | by Candid SEO
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Microsoft has a full-page color ad in this morning's New York Times to promote Microsoft adCenter, Microsoft's PPC engine. The ad has a link to msftadcenter.com/nyt.  The ad reportedly reads "She found your furniture ad on Google." Then there is an "image is a little girl and her dollhouse." The ad continues by explaining the difference between a customer and a click. The ad also touts a "2006 study by WebSideStory shows that Microsoft adCenter converts customers at a rate that is 48% higher than Yahoo! and a full 57% higher than Google."