Microsoft Corp., world's leading software producer, will soon announce the launch of 'Digital Advertising Solutions' . Microsoft aims to "combine the company's broad set of global advertising products and services into a unified offering for advertisers."
The Digital Advertising Solutions ad placement tool will enable advertisers to reach their consumers more efficiently through Windows Live, Xbox Live and Office Online. According to the press release :
Microsoft Digital Advertising Solutions offers advertisers the ability to reach more than 465 million consumers each month across the MSN(R) network and millions more through Windows Live(TM), Xbox Live(R) and Office
Online. Microsoft's advertising portfolio extends its reach across some of Microsoft's latest releases such as Live Search and Live Local Search, through relationships such as those with Facebook, and the acquisition of in-game advertising pioneer Massive Inc.
"Microsoft's advertising business is growing quickly and becoming more sophisticated," Bradford said. "It is our responsibility to clearly articulate to advertisers how they can apply our broad set of assets and relationships to reach consumers across the many digital touch points of their day."
More information about Microsoft Digital Advertising Solutions available at http://advertising.microsoft.com .