Microsoft is sending out emails to announce that they are enhancing their site targeting feature for the content ads.
The main aim behind rolling out this enhancement is to provide the users with more control over the distribution aspect of their ads. It will allow the users to select from a list of over 20 Yahoo! properties and three Microsoft websites to specifically target content ads.
So, how does your content ads work? Microsoft adCenter “analyzes the content of a website to determine its meaning, and then matches relevant, keyword-targeted ads to display on the page.”
Content ads is a massive market with over 43 billion ad impressions per month. To that end, Microsoft has provided adCenter users with an easy to follow four step guide in order to help your content ads campaign succeed.