Rebranding of Live Search to Bing has created a lot of concerns among users. To solve this issue the Microsoft's adCenter team has finally took to its blog.
According to the team, rebranding will not change adCenter at all. Almost everything remains the same; from number of ads being displayed, ad rules to ad position – nothing will change. There will not be any new ad units as well.
However, there will be changes in algorithm. But it is not something new because Microsoft's adCenter has constantly changed the algorithm. There could be an increase in traffic, since there is a buzz about Bing and Microsoft's $80-100 million ad campaign for the new search engine.