Oct 5, 2012 113 reads by Navneet Kaushal

The most popular social network Facebook has achieved a new milestone- the platform has 1 billion dedicated and active monthly users. Facebook founder Mark Zuckerberg shared this on the Facebook Newsroom as he said:

“There are more than one billion people using Facebook actively each month. If you're reading this: thank you for giving me and my little team the honor of serving you. Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life. I am committed to working every day to make Facebook better for you, and hopefully together one day we will be able to connect the rest of the world too.”

Facebook has also released a fact sheet with this announcement that traces how the user base of the social network expanded over the years. The key metrics reveal that the figure of 1 billion monthly active users was reached on September 14, 12:45 Pacific Time. Other stats shared by Facebook include staggering numbers:

  • More than 1.13 trillion likes (Counted from February 2009)
  • A huge 140.3 billion friend networks
  • Users have uploaded 219 billion photos (excluding deleted photos)
  • Around 62.6 million songs have been listened to by users 22 billion times (since Sept 2011)

Other data shared by Facebook includes:

“Characteristics of users joining the week Facebook hit 1B:

  • The median age of the user is about 22
  • The top five countries where people connected from at the time we reached this milestone were Brazil, India, Indonesia, Mexico and the United States (NOTE: in alphabetical order)
  • Facebook nowhas 600M mobile users”

What does this mean for internet marketers:

  • Location based apps can do good as there were 17 billion check ins.
  • Mobile ads can do good as 600M mobile users are present
  • Music listened to on Facebook totals 210,000 years of music. This means music listening apps have a bright future on the platform.

What do you make of this announcement? Any new ideas to market on Facebook? Do share your views.

New Milestone for Facebook: 1 Billion Monthly Active Users!, 5.0 out of 5 based on 1 rating
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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