Google has announced that it will match misspellings, plurals, and other variations on a keyword or phrase for AdWords, just like it does for organic search. This means that advertisers can now let go of their lists of keyword misspellings and plurals.
The new behavior will match five types of variations from the keyword. As Google said, “Starting in mid-May, phrase and exact match keywords will match close variants, including misspellings, singular/plural forms, stemmings, accents and abbreviations. Based on our research and testing, we believe these changes will be broadly beneficial for users and advertisers.”
This means that ‘Canvaas Awning’ and ‘Canvas Awning’; ‘birthday cap’ and ‘birthday caps’; ‘single serving coffee maker’ and ‘single serve coffee maker’; ‘décor’ and ‘decor’; and USA vs United States of America; will be matched exactly by Google.
Google revealed that up to 7% of search queries include misspellings, and the testing of new functionality has revealed that an average of a 3% rise in search clicks with comparable CPCs. This new interface will be launched in May to all advertisers and will also appear in the next version of the API released later in April. This new function is optional and if you want you can opt out if you want to have a tighter grip on your keywordsMisspellings and Other Variants To be Automatically Matched by Google AdWords!,