Apr 20, 2012 113 reads by Navneet Kaushal

Google has announced that it will match misspellings, plurals, and other variations on a keyword or phrase for AdWords, just like it does for organic search. This means that advertisers can now let go of their lists of keyword misspellings and plurals.

The new behavior will match five types of variations from the keyword. As Google said, “Starting in mid-May, phrase and exact match keywords will match close variants, including misspellings, singular/plural forms, stemmings, accents and abbreviations. Based on our research and testing, we believe these changes will be broadly beneficial for users and advertisers.”

This means that ‘Canvaas Awning’ and ‘Canvas Awning’; ‘birthday cap’ and ‘birthday caps’; ‘single serving coffee maker’ and ‘single serve coffee maker’; ‘décor’ and ‘decor’; and USA vs United States of America; will be matched exactly by Google.

Google revealed that up to 7% of search queries include misspellings, and the testing of new functionality has revealed that an average of a 3% rise in search clicks with comparable CPCs. This new interface will be launched in May to all advertisers and will also appear in the next version of the API released later in April. This new function is optional and if you want you can opt out if you want to have a tighter grip on your keywords

Misspellings and Other Variants To be Automatically Matched by Google AdWords!, 5.0 out of 5 based on 1 rating
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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