May 2, 2017 300 reads by Ritu Sharma

A recent study by IAB reveals that mobile has captured more than half of the entire US internet advertising revenue for the first time. The report has been released by Interactive Advertising Bureau and prepared by PwC US suggests that $72.5 billion were spent by advertisers in 2016 and mobile advertising accounted for 51% of this amount. This represents an increase of 22% as compared to 2015 and mobile saw and upswing of 77% from $20.7 billion the previous year.

Desktop searches represented $17.8 billion in 2016, that means a downfall of 13% from $20.5 billion in 2015.

Mobile Ad Revenue As High As $36.6 Billion, Search Ad Revenue Up By 19%, Says Report!

This data represents the clear shift in user behavior and this also makes it pretty clear that advertisers consider search as an important part of their mobile marketing campaign.

Mobile Ad Revenue As High As $36.6 Billion, Search Ad Revenue Up By 19%, Says Report!, 5.0 out of 5 based on 2 ratings
Ritu Sharma
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.
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