Google advertisers can now target ads based on devices and carriers of the users. This will enable better results if the messages delivered are device or carrier specific too. For example, if a certain ad is designed for iPhone users then only they will be receiving that ad while, android phone users will not get it on their phones. This is achieved by optimizing the landing pages for specific devices and carriers.
Apart from this, Google has also allowed its advertisers to market their mobile applications along with their ads on the iPhones and Android phones via Google AdWords. The users can now download these mobile apps in the iTunes App Store or Android Market options by directly hitting the 'Download' link provided with the mobile ads. There will be no URLs now. Advertisers need to include ‘itunes.apple.com/' or 'market.android.com/' followed by the app name in the ad's visible URL. This will automatically display as 'Download iPhone App' or 'Download Android App.'
This is another indication of Google’s intent to have a fair share of the Mobile marketing industry.
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Navneet Kaushal, CEO PageTraffic is a trusted authority in the search engine marketing industry. He is a featured author at Web Pro News, Search Newz, Promotionworld, Website Notes, DevWebPro, SEO Article and Web Help Now among many others.
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{ 9 comments… read them below or add one }
This measure helps to fight those who try to forge affiliated programs to earn more money!This will enable better results if the messages delivered are device or carrier specific too.
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I've just entered this page and at first sight hit this informative article! I'm fond of giving a try to various mobile features!
Yeah, This will enable better results if the messages delivered are device or carrier specific too.
I like that you think. Thank you for share very much. This site is the best forever.
Thanks for sharing this original tool of Google – I’ll obligatory give it a try!
Thanks for sharing this original tool of Google – I'll obligatory give it a try:)
Google Adwords on mobile phones! Where would we find Google next?
-Jamie
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It is a new subject which I have not heard about. I will install it soon on my mobile.
It isI great to know this! 've already try it at Rapidfreak and it works great!
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