Mobile Commerce Observes a Twofold Growth in the First Quarter of 2014, Studies Reveal Mobile Traffic Up by 50%

Apr 17, 2014 | 984 views | by Ritu Sharma
VN:F [1.9.20_1166]
Rating: 5.0/5 (1 vote cast)

Mobile commerce is on a plunge with mobile traffic taking a jump of 50% over the last one year and now accounting for more than 25% of the total web traffic, revealed a study conducted by Wpromote. The study analyzed 35 brands in the first quarter of 2014, including major e-tailers, B2B industries and consumer services to reach to the conclusion.

Consumer Services Industries Account Mobile Commerce Observes a Twofold Growth in the First Quarter of 2014, Studies Reveal Mobile Traffic Up by 50%Source: Wpromote

According to the study, the highest percentage of mobile traffic (33%) comes from consumer services while B2B sites had the lowest percentage of mobile traffic, accounting for only 16%. A study by StatCounter also shows a higher percentage of mobile traffic in the US market with desktop accounting for 68.8%, smartphone and mobile for 21.4% and tablet for 8.7%.

The same is true for websites that offer local information like Yelp, YP etc. These sites confirmed that around 40% of their traffic come from smartphones and tablets.

Mobile commerce enabler Unbound said that it witnessed a significant increase in mobile transactions and 101.4% increase in mobile commerce revenue by the end of the first quarter of this year. The company also reported a growth of 36.5% in the number of mobile unique visitors and an increase of 56% in total mobile page views. Apart from this, the average order value for its mobile commerce increased from $82.66 last year to $92.77 this year.

However, an important thing to remember is that most mobile based conversions take place offline. According to a previous study conducted by ShopVisible, mobile devices pulled only 30% traffic in 2013, whereas smartphones accounted for 4% of online conversions.

Smartphones Accounted Online Conversions in 2013 Mobile Commerce Observes a Twofold Growth in the First Quarter of 2014, Studies Reveal Mobile Traffic Up by 50%
Source: ShopVisible

Mobile Commerce Observes a Twofold Growth in the First Quarter of 2014, Studies Reveal Mobile Traffic Up by 50%, 5.0 out of 5 based on 1 rating
24.thumbnail Mobile Commerce Observes a Twofold Growth in the First Quarter of 2014, Studies Reveal Mobile Traffic Up by 50%
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently overseas Content Marketing operations of Page Traffic in India.