Mobile commerce is on a plunge with mobile traffic taking a jump of 50% over the last one year and now accounting for more than 25% of the total web traffic, revealed a study conducted by Wpromote. The study analyzed 35 brands in the first quarter of 2014, including major e-tailers, B2B industries and consumer services to reach to the conclusion.
According to the study, the highest percentage of mobile traffic (33%) comes from consumer services while B2B sites had the lowest percentage of mobile traffic, accounting for only 16%. A study by StatCounter also shows a higher percentage of mobile traffic in the US market with desktop accounting for 68.8%, smartphone and mobile for 21.4% and tablet for 8.7%.
The same is true for websites that offer local information like Yelp, YP etc. These sites confirmed that around 40% of their traffic come from smartphones and tablets.
Mobile commerce enabler Unbound said that it witnessed a significant increase in mobile transactions and 101.4% increase in mobile commerce revenue by the end of the first quarter of this year. The company also reported a growth of 36.5% in the number of mobile unique visitors and an increase of 56% in total mobile page views. Apart from this, the average order value for its mobile commerce increased from $82.66 last year to $92.77 this year.
However, an important thing to remember is that most mobile based conversions take place offline. According to a previous study conducted by ShopVisible, mobile devices pulled only 30% traffic in 2013, whereas smartphones accounted for 4% of online conversions.Mobile Commerce Observes a Twofold Growth in the First Quarter of 2014, Studies Reveal Mobile Traffic Up by 50%,