Mobile marketing is fast gaining popularitysuch that anyone would be forced to sit up and take notice. An article on Boston Globe Cellphone screen is today's hip billboard by Carolyn Y. Johnson simply gets to the main point of the whole talk. It intricately touches up the possible issues related with Mobile marketing such as why has it become so magnetic and controversial at the same time and how successful would it prove to be as an advertising platform.
Few excerpts from the article:
“We’re calling the phone ‘the brand in your hand’ — you’re never more than a foot away from it, 24 hours a day,” said Fareena Sultan, associate professor of marketing at Northeastern University’s College of Business Administration. The challenge, Sultan said, will be to produce an advertisement for the phone “that excites the person holding it.”
Fueled by faster wireless networks, more capable phones, and increasingly popular data services, the cellphone ad space is poised to grow, according to industry watchers, and a cluster of Boston start-ups have positioned themselves as the middlemen who bring brands to the screen.
Mobile ad campaigns typically cost more than advertising online, but online consumers click on banner ads .2 percent of the time, versus a 2 to 3 percent click-through rate on the mobile Web, according to eMarketer.
But to be successful rather than annoying, the ads have to be targeted, relevant, and even cool.
Another good article on Mobile marketing is 55-piece mobile marketing tool kit. It has links to 55 sites specializing in empowering a user with mobile marketing tools and tips. Such as:
- Developers’ mobile tools
- Sites to test your site’s mobile readiness
- Mobile site builders
- Mobile search engines
… just to name a few.
Mobile marketing seems to be becoming the talk of the town- are you ready to take the plunge?