Mobile Search Not Popular In UK

Feb 15, 2007 | 3,033 views | by Navneet Kaushal
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A UK survey of mobile phone users actually indicates that very few people are actually using their cell phones for web searches.

Just 20% of UK subscribers actually search for content on the mobile Internet, despite an industry perception that 89% do, according to research released today, from the Mobile Entertainment Forum and Ovum.  The survey questioned MEF members including operators, content providers and technology enablers to gauge industry views, as well as 1,000 UK consumers.

Only 2% are searching on a daily basis. And mostly the searches stay limited at ringtones and music downloads. Mobile search industry is still in its early stages. There are many subscribers about 23% who simply are not aware how to make use of mobile search. And there are about 19% of the users who simply do not consider making use of their mobile phone for searches.

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Navneet Kaushal

About the author:

Navneet Kaushal, CEO PageTraffic is a trusted authority in the search engine marketing industry. He is a featured author at Web Pro News, Search Newz, Website Notes, DevWebPro, SEO Article and Web Help Now among many others.

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Wireless Solutions June 26, 2009 at 18:01

we have asked over 2000 UK citizens about their mobile internet experiences and got a resounding thumbs down. Nearly three quarters of users have internet capabilities on their phones, less than a quarter actually use it. Cost and speed were big issues, with 70 percent saying they had no idea how much it would

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