A UK survey of mobile phone users actually indicates that very few people are actually using their cell phones for web searches.
Just 20% of UK subscribers actually search for content on the mobile Internet, despite an industry perception that 89% do, according to research released today, from the Mobile Entertainment Forum and Ovum. The survey questioned MEF members including operators, content providers and technology enablers to gauge industry views, as well as 1,000 UK consumers.
Only 2% are searching on a daily basis. And mostly the searches stay limited at ringtones and music downloads. Mobile search industry is still in its early stages. There are many subscribers about 23% who simply are not aware how to make use of mobile search. And there are about 19% of the users who simply do not consider making use of their mobile phone for searches.