Feb 15, 2007 115 reads by Navneet Kaushal

A UK survey of mobile phone users actually indicates that very few people are actually using their cell phones for web searches.

Just 20% of UK subscribers actually search for content on the mobile Internet, despite an industry perception that 89% do, according to research released today, from the Mobile Entertainment Forum and Ovum.  The survey questioned MEF members including operators, content providers and technology enablers to gauge industry views, as well as 1,000 UK consumers.

Only 2% are searching on a daily basis. And mostly the searches stay limited at ringtones and music downloads. Mobile search industry is still in its early stages. There are many subscribers about 23% who simply are not aware how to make use of mobile search. And there are about 19% of the users who simply do not consider making use of their mobile phone for searches.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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