More Clarifications By Google On Link Exchange!

Aug 16, 2007 | 3,641 views | by Navneet Kaushal
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After all the hoopla and hue and cry over a thread called Google's Guideline on Link Exchange in Webmaster world, Google finally clarifies its stance and what it meant in Webmaster Help Center.

“Examples of link schemes can include:

  • Links intended to manipulate PageRank
  • Links to web spammers or bad neighborhoods on the web
  • Excessive reciprocal links or excessive link exchanging ("Link to me and I'll link to you.")
  • Buying or selling links

The best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community. The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it. Before making any single decision, you should ask yourself the question: Is this going to be beneficial for my page’s visitors?

It is not only the number of links you have pointing to your site that matters, but also the quality and relevance of those links. Creating good content pays off: Links are usually editorial votes given by choice, and the buzzing blogger community can be an excellent place to generate interest. In addition, submit your site to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific expert sites.”

Thread discussion at Webmaster World.

4.thumbnail More Clarifications By Google On Link Exchange!

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail More Clarifications By Google On Link Exchange!
4.thumbnail More Clarifications By Google On Link Exchange!