More Control Over Page Snippets

Jul 14, 2006 | 1,720 views | by Navneet Kaushal
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The way Google generates the descriptions (snippets) that appear under a page in the search results is completely automated. This process uses both the content on a page as well as references to it that appear on other sites.

While some people  like to generate snippets with Open Directory Project, or ODP, others request not to use ODP to generate snippets. Google came out with a support system which merely calls for adding a meta tag to your pages.

You can use the following code to direct all search engines that support the meta tag not to use ODP information for the page's description-  

Remember, not all search engines may support this meta tag. To direct Google specifically from using this information to describe a page,  you can use the following:


As you add meta tag to your pages, it might take a considerable time for changes to appear to your snippets. Because there is the question of recrawling of pages. For more information, visit the webmaster help center.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail More Control Over Page Snippets
4.thumbnail More Control Over Page Snippets